Alcohol

Retailer: Fresh & Easy
Location: Phoenix

Client: Draftfcb on behalf of Brown-Forman, Chicago, IL
Product(s) Promoted: Jack Daniel's Whisky
Distribution: On-premise accounts
Number of Stores: 150
Production Run Quantity: 150
Introduction: 4/15/09
Intended Duration: 3-5 Years
Dimensions (H x W x D): 4" x 5" x 6"
Weight: 1 lb.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

---

Design of the Times 2009 Contest Declaration

Client: Constellation Brands, Canandaigua, NY
Product(s) Promoted: Cook's Champagne
Distribution: Liquor Stores Nationwide
Number of Stores: 900
Production Run Quantity: 900
Introduction: 11/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 85" x 35" x 35"
Weight: 150 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: The Display Connection Inc., Moonachie, NJ

---

Design of the Times 2009 Contest Declaration

Client: D.G. Yuengling & Son Inc. Pottsville, PA
Product(s) Promoted: Yuengling beer brands
Distribution: On-premise nationwide
Number of Stores: 140
Production Run Quantity: 150
Introduction: 10/7/08
Intended Duration: Three years required, but designed for five.
Dimensions (H x W x D): 21" x 72" x 3"
Weight: 15 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Alluma Tech Inc., Franklin, WI

---

Design of the Times 2009 Contest Declaration

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser, Bud Light and Bud Select
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 438
Production Run Quantity: 438
Introduction: 3/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 36" x 53" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Meyers, Minneapolis, MN

---

Design of the Times 2009 Contest Declaration

Client: Bavaria S.A., Bogota
Product(s) Promoted: Beer
Distribution: Liquor Stores
Number of Stores: 75,000
Production Run Quantity: 75,000
Introduction: 2/15/09
Intended Duration: Termporary
Dimensions (H x W x D): 76" x 17" x 43"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Solutions Group S.A., Bogota

---

Design of the Times 2009 Contest Declaration

Client: Fosters Wine Estates, Napa, CA
Product(s) Promoted: Lindemans Wine
Distribution: Supermarket, Mass & Liquor Stores Nationwide
Number of Stores: 505
Production Run Quantity: 530
Introduction: 3/1/09
Intended Duration: 2 - 6 months
Dimensions (H x W x D): 72" x 30" x 2"
Weight: 4 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Catapult Marketing, Los Angeles, CA

---

Design of the Times 2009 Contest Declaration

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Modelo Especial draft beer brand
Distribution: On-premise nationwide
Number of Stores: 360
Production Run Quantity: 360
Introduction: 1/20/09
Intended Duration: Three years required but designed for five years.
Dimensions (H x W x D): 24" x 12" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)

Client: Constellation Brands, Canandaigua, NY
Product(s) Promoted: Paul Masson Brandy
Distribution: Liquor stores nationwide
Number of Stores: 900
Production Run Quantity: 900
Introduction: 11/15/08
Intended Duration: 2-3 months
Dimensions (H x W x D): 84" x 30" x 30"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: The Display Connection Inc., Moonachie, NJ

---

Design of the Times 2009 Contest Declaration

Client: Alcone Marketing/The Jay Group/Heineken USA, White Plains, NY
Product(s) Promoted: Tecate/Tecate Light
Distribution: On- and off-premise in Texas
Number of Stores: Unknown
Production Run Quantity: 517
Introduction: 8/1/08
Intended Duration: Permanent
Dimensions (H x W x D): 17" x 25" x 4"
Weight: 7 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Everbrite, Greenfield, WI

---

Design of the Times 2009 Contest Declaration