The U.K. retailer introduced LS Eleven Media Services, formerly known as Asda Media Partnerships, to key suppliers after appointing SMG as its new retail media partner in January.
A new Sony solution equips retailers with AI-driven tools that evaluate the effectiveness of digital signage and help ensure better branded content is shown to shoppers.
AD/01 will focus on innovation, from web and app development to joining and initiating strategic projects in e-commerce, infrastructure, data, loyalty and core retail.
The companies will explore sustainable and cost-efficient smart packaging solutions made from recyclable paper to reduce waste and enhance supply chain efficiency.
Research outlines the modern customer journey and the growing importance of e-commerce experiences that blend physical storefronts, social media and AI.
