Illuminated Displays or Signs

Product: Disney Light Up Lollipop
P-O-P company: Made overseas
Distribution: Supermarkets, c-stores, specialty stores including Academy Sports
Introduction: June 2006
Duration: Temporary
Construction: Plastic, metal, batteries
Set-up: Retail staff
Comments: Displays for the new Disney Light Up Lollipop include a flashing header aimed to attract impulse sales. The flash will last for 30 days if placed in a store where the lights remain on 24/7 or up to 60 days if the lights are turned off at night.

Retailer: Randhurst Mall
Location: Morton Grove, IL

Retailer: Independent convenience store
Location: Lyndonville, NY

Retailer: Jewel-Osco
Location: Skokie, IL
Supplier: Frontline Marketing

Client: LGE MobileComm USA Inc., Englewood Cliffs, NJ
Introduction: 2005
Product(s) Promoted: LG Brand
Distribution: North America
Intended Length of Use: 10 years or more
Size of Run: 1,500
Dimensions (H x D x W): 14" x .5" x 18"
Weight: 5 Ibs.
Producer: Carmanah Signs Inc., Calgary, AB

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & Upshot, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Miller Lite Beer
Distribution: On-premise accounts nationwide
Intended Length of Use: 3 to 5 years
Size of Run: 350
Dimensions (H x D x W): 35" x 6" x 42"
Weight: 41 lbs.
Producer: Everbrite LLC, Greenfield, WI

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: September 2005
Product(s) Promoted: Miller Lite Beer
Distribution: Taverns, bars, restaurants in beach locations, United States
Intended Length of Use: 3 to 5 years
Size of Run: 429
Dimensions (H x D x W): 10" x 3.5" x 22"
Producer: Array, Toronto, ON

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: September 2005
Product(s) Promoted: Miller High Life Beer
Distribution: Taverns, bars, restaurants in beach locations, United States
Intended Length of Use: 3 to 5 years
Size of Run: 766
Dimensions (H x D x W): 13.5" x 3.5" x 15"
Producer: Array, Toronto, ON

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?