Illuminated Displays or Signs

Product: Disney Light Up Lollipop
P-O-P company: Made overseas
Distribution: Supermarkets, c-stores, specialty stores including Academy Sports
Introduction: June 2006
Duration: Temporary
Construction: Plastic, metal, batteries
Set-up: Retail staff
Comments: Displays for the new Disney Light Up Lollipop include a flashing header aimed to attract impulse sales. The flash will last for 30 days if placed in a store where the lights remain on 24/7 or up to 60 days if the lights are turned off at night.

Retailer: Randhurst Mall
Location: Morton Grove, IL

Retailer: Independent convenience store
Location: Lyndonville, NY

Retailer: Jewel-Osco
Location: Skokie, IL
Supplier: Frontline Marketing

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: February 2006
Product(s) Promoted: ABSOLUT Vodka
Distribution: On-premise accounts nationwide
Intended Length of Use: 1 to 2 years
Size of Run: 2,725
Dimensions (H x D x W): 10.5" x 4.5" x 34"
Weight: 10 lbs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Miller Lite beer
Distribution: Supermarkets and on-premise accounts
Intended Length of Use: 3 to 5 years
Size of Run: 1,055
Dimensions (H x D x W): 31.25" x 4" x 73.5"
Weight: 67 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & McDill, Chicago, IL
Introduction: April 2006
Product(s) Promoted: Miller Lite Beer
Distribution: Off-premise locations, primarily convenience stores
Intended Length of Use: 3-5 years
Size of Run: 642
Dimensions (H x D x W): 23" x 23" x 5.5"
Weight: 7 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Integer Group for Coors, Lakewood, CO
Introduction: March 2006
Product(s) Promoted: Coors Light Beer
Distribution: Off-premise retail, primarily warehouse club stores
Intended Length of Use: 2 years
Size of Run: 1,135, with subsequent rerun of 283
Dimensions (H x D x W): 23" x 7.4" x 56"
Weight: 22 Ibs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?