Illuminated Displays or Signs

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Lite on Tap
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 458
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 27" x 26" x 5"
Weight: 21 lbs.
Budget Category (U.S.): $201 - $250

Client: Pernod Ricard USA, Purchase, NY
Product(s) Promoted: Chivas Regal Premium Scotch Whiskey
Distribution: Independent Bars/Restaurants
Number of Stores: 498
Production Run Quantity: 498
Introduction: June 2006
Intended Duration: 5 years
Dimensions (H x W x D): 18" x 24" x 1"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200

Client: Sling Media, Foster City, CA
Product(s) Promoted: Slingbox Pro
Distribution: Magnolia Audio Video
Number of Stores: 25
Production Run Quantity: 30
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 18" x 13"
Weight: 6.5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Zooka Creative, Sunnyvale, CA

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: United States
Production Run Quantity: 541
Introduction: April 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 36" x 35" x 8"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200
Producer: Enhance America, Orchard Park, NY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Tsingtao beer
Distribution: Bars and restaurants nationwide
Number of Stores: 760
Production Run Quantity: 760
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Alluma Tech/Neon Tech, Chicago, WI

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Erikson Music, Baie D'Urfe, QC
Product(s) Promoted: Vox Amplifiers
Distribution: Music Stores Nationwide
Number of Stores: 100
Production Run Quantity: 100
Introduction: July 2006
Intended Duration: 2 years
Dimensions (H x W x D): 10" x 21" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $101 - $150
Producer: AdMart Custom Signage, Danville, KY

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: St. Pauli Girl Beer
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 950
Production Run Quantity: 950
Introduction: March 2007
Intended Duration: 3 years
Dimensions (H x W x D): 4" x 26" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $101 - $150

Client: Innovative Marketing Solutions Inc., Schaumburg, IL
Product(s) Promoted: Olympic Interior Stains
Distribution: Lowe's Stores
Number of Stores: 1,150
Production Run Quantity: 1,200
Introduction: March 2006
Intended Duration: 5 years
Dimensions (H x W x D): 44" x 48" x 22"
Weight: 210 lbs.
Budget Category (U.S.): Greater than $1,001