Illuminated Displays or Signs

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Pacifico Beer
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 672
Production Run Quantity: 672
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 23" x 25" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Icehouse Beer
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 761
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 24" x 24" x 5"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 2,600
Production Run Quantity: 2,745
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 18" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: South Florida
Number of Stores: 325
Production Run Quantity: 325
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 27" x 40" x 4"
Weight: 17 lbs.
Budget Category (U.S.): $201 - $250

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Extra/Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 1,000
Production Run Quantity: CX 586, CL 415
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 26" x 24" x 3"
Weight: 8 lbs.
Budget Category (U.S.): $151 - $200

Client: Benjamin Moore & Co., Montvale, NJ
Product(s) Promoted: Benjamin Moore Affinity Retail Display
Distribution: Benjamin Moore Paint Retailers
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3 years
Dimensions (H x W x D): 72" x 48" x 36"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Production Run Quantity: 1,880
Introduction: May 2007
Intended Duration: 3 years
Dimensions (H x W x D): 8" x 36" x 7"
Weight: 8 lbs.
Budget Category (U.S.): $101 - $150
Producer: Hankscraft Inc., Reedsburg, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: California
Number of Stores: Not available
Production Run Quantity: 427
Introduction: April 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 42" x 43" x 8"
Weight: 50 lbs.
Budget Category (U.S.): $401 - $450