Illuminated Displays or Signs

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 3" x 15" x 1"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Product(s) Promoted: Camel cigarettes
Distribution: Bars and restaurants
Number of Stores: 10,000
Production Run Quantity: Varied per item from 500 to 5,000
Introduction: June 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 36" x 48" x 15"
Weight: 34 lbs.
Budget Category (U.S.): $301 - $350

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Condoms
Distribution: Nationwide, urban drugstore settings
Number of Stores: 100
Production Run Quantity: 100
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 14" x 21" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 848
Production Run Quantity: 818
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 20" x 45" x 5"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: New Diet Pepsi can
Distribution: Convenience Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: April 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 8" x 12" x 3"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Genuine Draft Beer
Distribution: Bars and restaurants nationwide
Number of Stores: 545
Production Run Quantity: 545
Introduction: March 2007
Intended Duration: 1-3 years
Dimensions (H x W x D): 16" x 50" x 12"
Weight: 20 lbs.
Budget Category (U.S.): $201 - $250

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Pacifico Beer
Distribution: Liquor stores, bars and restaurants nationwide
Number of Stores: 672
Production Run Quantity: 672
Introduction: January 2007
Intended Duration: 3 years
Dimensions (H x W x D): 23" x 25" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Icehouse Beer
Distribution: Supermarkets Nationwide
Number of Stores: N/A
Production Run Quantity: 761
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 24" x 24" x 5"
Weight: 11 lbs.
Budget Category (U.S.): $151 - $200

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 2,600
Production Run Quantity: 2,745
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 18" x 24" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: South Florida
Number of Stores: 325
Production Run Quantity: 325
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 27" x 40" x 4"
Weight: 17 lbs.
Budget Category (U.S.): $201 - $250