Illuminated Displays or Signs

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Chill Beer
Distribution: Convenience Stores in FL, TX, AZ, NM, CA
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 22" x 30" x 3"
Weight: 12 lbs.
Budget Category (U.S.): $151 - $200

Client: The Integer Group, Lakewood, CO
Product(s) Promoted: Killian's Irish Red Premium Lager
Distribution: Nationwide, Irish theme
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: January 2006
Intended Duration: 4 years
Dimensions (H x W x D): 38" x 24" x 6"
Weight: 15 lbs.
Budget Category (U.S.): $101 - $150

Client: Automated Financial LLC, Chandler, AZ
Product(s) Promoted: ATM financial services
Distribution: Circle K
Number of Stores: 300
Production Run Quantity: 300
Introduction: March 2006
Intended Duration: Three years
Dimensions (H x W x D): 12" x 22" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Alluma Tech/Neon Tech, Franklin, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Beer
Distribution: Restaurants & bars
Production Run Quantity: 287
Introduction: March 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 35" x 37" x 6"
Weight: 18 lbs.
Budget Category (U.S.): $251 - $300
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Crown Imports LLC, Chicago, IL
Product(s) Promoted: Corona Light Beer Brands
Distribution: Bars and restaurants nationwide
Number of Stores: 710
Production Run Quantity: 710
Introduction: January 2007
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 5"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Promotional Resources Group, Modesto, CA
Product(s) Promoted: Wine
Distribution: Supermarkets Nationwide
Number of Stores: 350
Production Run Quantity: 350
Introduction: February 2007
Intended Duration: 3 years
Dimensions (H x W x D): 19" x 24" x 6"
Weight: 12 lbs.
Budget Category (U.S.): $101 - $150
Producer: Alluma Tech/Neon Tech, Franklin, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Product(s) Promoted: Miller Lite
Distribution: Bars and restaurants nationwide
Number of Stores: 3,500
Production Run Quantity: 4,045
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 19" x 2"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150

Client: Professional Paint Inc., Denver, CO
Product(s) Promoted: Paint
Distribution: Frazee - California, General Paint - Canada, Kwal - Colorado, Stellar-Kwal - Texas, Color Wheel - Florida, Parker - Washington State
Number of Stores: 600
Production Run Quantity: 1,800
Introduction: November 2006
Intended Duration: 5-7 years
Dimensions (H x W x D): 96" x 96" x 24"
Weight: 800 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut Vodka
Distribution: On-premise nationwide
Number of Stores: Not available
Production Run Quantity: 2,700
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 3" x 15" x 1"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: G2 Worldwide, New York, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Product(s) Promoted: Camel cigarettes
Distribution: Bars and restaurants
Number of Stores: 10,000
Production Run Quantity: Varied per item from 500 to 5,000
Introduction: June 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 36" x 48" x 15"
Weight: 34 lbs.
Budget Category (U.S.): $301 - $350