Graphics/Posters/Clings

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer

Client: Warner Lambert
Product(s) Promoted: Cinnaburst gum
Producer: Grady McCauley
Location: North Canton, Ohio
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: May 1996

Client: Lee Hill
Product(s) Promoted: Canadian Mist whiskey
Producer: GFX International
Location: Buffalo Grove, Ill.
Distribution: Liquor stores
Material/Process: 3M FloorMinders
Introduction: April 1996

Client: Ohio Lottery Commission
Product(s) Promoted: Lottery games
Producer: Nordec Inc.
Location: Twinsburg, Ohio
Distribution: Through Ohio Lottery Commission
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: Summer 1996

Product: Young Mens', Juniors' and Kids' World clothing
P-O-P company: Presentations Plus, Long Lake, Minn. (manufacture)
Distribution: Dayton's, Hudson's and Marshall Field's department stores
Introduction: August 1996
Duration: Semipermanent
Construction: Four-color process heat-sublimated fabric banner
The towering 86-inch-tall Big Life banners in Dayton's, Hudson's and Marshall Field's department stores help show younger customers that the stores understand their lifestyle and clothing needs.

Pittsburgh Brewing Co., Pittsburgh, recently celebrated its 135th anniversary. To commemorate its founding in 1861, the company brewed a 135th Iron City Anniversary Pilsner beer.
   A total of 12,500 cases, which is one-quarter of a normal brew, were produced for consumers in Western Pennsylvania, West Virginia and Ohio late in 1996.
   The P-O-P pieces that were produced for the anniversary include easel cards, table tents and special labels for the bottles.

Product: Compaq Presario PCs
Number of displays: 30,000
P-O-P companies: Rives Carlberg (design), Houston; Serigraph Inc. (printing and production), West Bend, Wis.; Technigrafiks Inc. (film), Houston
Distribution: Computer stores nationwide
Introduction: July 1996
Duration: Permanent
Construction: Gloss white vinyl, polycarbonate arc, polyethylene support box, offset printing in five PMS colors, foam tape

Client: Sports Authority
Product(s) Promoted: Sporting items
Producer: Impak Graphics
Location: Newport, Ky.
Distribution: 145 Sports Authority stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: November 1996