Graphics/Posters/Clings

Dole Fresh Vegetables Inc., Salinas, Calif., ushered in the spring season with a marketing campaign launched in April to promote its line of six "Special Blends" salad mixes. Pole toppers, shelf talkers, recipe tear pads and coupons comprise the in-store collateral materials. Along with P-O-P, the campaign also includes print ads, a creative cooking contest and free recipes.
Producer: Sage Marketing Group, San Francisco

Spring Industries' Wamsutta, the Charlotte, N.C.-based home textiles marketer, recently partnered with United Airlines to offer department store customers an airfare discount.
   The promotion, which ran through April, was designed exclusively for department store chains including Federated, May Co., Bloomingdale's and Sterns by Einson Freeman Inc., Paramus, N.J. In-store point-of-purchase materials grabbed shoppers' attention around the bedding displays in these stores touting the offer.

U.S. Display Co.
Suzuki TL 1000S Cutout Display
The Creative Works

Medallion Associates
The Game Doesn't End Holder
NBA

Product: Famous Amos Cookies
Number of displays: 12,000
P-O-P company: 360 Advertising (header design), Atlanta; Inland Paperboard and Packaging Inc. (header manufacture), Concord, N.C.; Bill Vann Studios Inc. (header illustration), St. Louis
Distribution: Supermarkets east of the Rocky Mountains
Introduction: March 1997
Duration: Promotional
Construction: Corrugated base with four-color, litho-printed header