Graphics/Posters/Clings

Product: Prepaid phone cards
Number of displays: 5,700 P-O-P kits
P-O-P company: Drift Inc., Dallas
Distribution: 7-Eleven stores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated and paper
Display set-up: Retail staff
Verizon joined forces with 7-Eleven stores to create four different phone cards sold only at 7-Eleven. Window posters, counter cards and a 32-foot storefront banner were some of the P-O-P designed for the in-store marketing campaign.

Product: Green Berry Rush Hawaiian Punch
P-O-P companies: Latitude, Dallas; Mosaic Relevance Marketing, Addison, Texas; Michael Cory Design, Dallas
Distribution: C-stores and supermarkets
Introduction: April 2002
Duration: Temporary
Construction: Paperboard, vinyl
Display set-up: Retail staff

On- and off-premise P-O-P for Heineken's "Pick Up the Party" summer campaign highlights Heineken beer in bottles and keg cans.
Producer: Ryan Partnership, Wilton, Conn.