Graphics/Posters/Clings

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Client: The Crown Royal Co., Stamford, Conn.
Introduction: November 2002
Construction: Four-color process litho print mounted onto chipboard
Distribution: Liquor stores nationwide
P-O-P company: Grey Worldwide (creative execution), New York; Upshot (creative execution), Chicago; Graphography (production), New York
Comments: Case cards were one part of the full marketing campaign that also included a pole display, a mylar wobbler and a metal countertop unit. All the P-O-P was designed to create a high-profile image for a high-end brand.

Client: Dr Pepper/Seven Up Inc., Plano, TexasIntroduction: November 2002
Construction: Corrugated, static cling vinyl
Distribution: Supermarkets, mass merchants
P-O-P company: 141 Communicator, Chicago
Comments: The "Smile and Say Canada Dry" contest invited consumers to enter a family photo to win $5,000. P-O-P included pole signs, static clings and corrugated displays.

Retail Category: Stationery/Office/Gift
Display Type: Counter: Permanent
Client: Office Max, Cleveland
Producer: Dempsey Printing Inc., Cleveland
Size of Run: 1,000
Comments: The counter card was designed to promote the copier in lieu of its actual presence in-store. It had to be eye-catching, informative, durable and easy to set up.