Graphics/Posters/Clings

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Client: South Beach Beverage Co., Norwalk, Conn.
Comments: This pole topper and shelf talker supported SoBe's "Drink With Odditude" sweepstakes to win a Microsoft Xbox game console and a copy of the "Oddworld: Munch's Oddysee" video game.
Introduction: Fall 2001
Size of Run: 20,000 pole toppers; 10,000 shelf talkers
Construction/Materials: Paperboard, four-color printing
P-O-P Company: Wallace Printing, Lisle, Ill.

This banner for Tsingtao highlights the Year of the Horse and the Chinese New Year celebration, the biggest promotional period for the import.
Producers: DJB Associates, Chicago (design); Visual Textile Resources, Patterson, N.J. (production)

Products: Digital cameras
Number of displays: More than 10,000 of each component
P-O-P company: Graphic Solutions, New York
Distribution: Camera specialty stores, office supply stores
Introduction: August 2001
Duration: Semipermanent
Construction: Corrugated, styrene (counter units)
Display set-up: Retail staff and company sales representatives
This poster for the Cyber-shot line is one in a series that highlight ease-of-use with lifestyle images.

This poster and display box are being used to draw attention to Silly CDs collector cards from Silly Productions.
Producer: Outlook Graphics Corp., Neenah, Wis.

This poster, lanyard and mobile introduced a trading card expansion set based on the game of Quidditch, a sport Harry Potter and his friends play while flying high on their broomsticks.
Producer: Allied Printers, Seattle (poster); Bensussen Deutsch & Associates, Woodinville, Wash. (lanyards)