Graphics/Posters/Clings

Product: Mr. Coffee coffee maker
Number of displays: 5,000
P-O-P company: Marketing Drive Worldwide, Wilton, Conn.
Distribution: Mass merchants
Introduction: October 2002
Duration: Temporary
Construction: Paperboard
Display set-up: Retail staff
Mr. Coffee brand coffee makers are being repositioned to target a younger audience. Carson Daly and Chris Klug are now representing the popular brand on P-O-P such as header cards, shelf talkers and danglers.

The P-O-P pieces created for this promotion include product attributes that inform consumers of what Vibram is known for -- grip, traction and durability.
Producer: Albert Basse and Associates, Stoughton, Mass.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.