Graphics/Posters/Clings

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Pro Power Welt footwear with Everguard Leather
Distribution: Independent Work Wear Retailers
Number of Stores: 600
Production Run Quantity: 600
Introduction: September 2006
Intended Duration: 4 months
Dimensions (H x W x D): 12" x 12" x 6"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50

Client: Burger King, Miami, FL
Product(s) Promoted: Scratch and Win game with Movie Tie-In
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,800
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Honey Cinnamon Latte
Distribution: Cafes in U.S.
Number of Stores: 408
Production Run Quantity: 2,099
Introduction: March 2007
Intended Duration: 2 months
Dimensions (H x W x D): 83" x 46" x 13"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25
Producer: HL2, Seattle, WA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Periscope, Minneapolis, MN
Product(s) Promoted: Arctic Cat ATV's
Distribution: Arctic Cat Dealers
Number of Stores: 3,100
Production Run Quantity: 3,100
Introduction: April 2007
Intended Duration: 5 months
Dimensions (H x W x D): 74" x 54" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Innovi Technologies Ltd., Hong Kong, China
Product(s) Promoted: Bluetooth Headsets and Devices
Distribution: Wireless Dealers
Number of Stores: 500
Production Run Quantity: 500
Introduction: July 2006
Intended Duration: Permanent
Dimensions (H x W x D): 28" x 16" x 4"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50

Client: Pepsi-Cola Co., Norwalk, CT
Product(s) Promoted: Life Water
Distribution: Drugstores and Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 88" x 20" x 20"
Weight: 74 lbs.
Budget Category (U.S.): $101 - $150

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: New Balance, Boston
Product(s) Promoted: Men's and women's running Sneakers
Distribution: Sporting goods stores
Number of Stores: 850
Production Run Quantity: 850
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 60" x 36" x 1"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100
Producer: TracerGraphix, White Plains, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony E-Book Reader, Reader accessories
Distribution: Borders Booktores
Number of Stores: 370
Production Run Quantity: 370
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 51" x 22" x 24"
Weight: 90 lbs.
Budget Category (U.S.): $551 - $600