Graphics/Posters/Clings

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 20-ounce Singles, Four-Pack Energy Drinks, Fridge Packs, Half-Liter Six-Packs
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 4,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 28" x 18"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy, OfficeMax, CompUSA, Circuit City
Number of Stores: 4,814
Production Run Quantity: 105,000
Introduction: January 2007
Intended Duration: 4 months
Dimensions (H x W x D): 48" x 48" x 48"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5

Client: Eastman Kodak Co., Rochester, NY
Product(s) Promoted: Kodak Photo Services
Distribution: Wal-Mart U.S. and Canada
Number of Stores: 3,500
Production Run Quantity: 3,500
Introduction: May 2007
Intended Duration: 1 day event
Dimensions (H x W x D): 60" x 60" x 44"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50
Producer: Hawver Display, Rochester, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Buena Vista Worldwide Home Entertainment, Burbank, CA
Product(s) Promoted: Cars DVD
Distribution: Home Entertainment Departments
Number of Stores: Not available
Production Run Quantity: 38,950
Introduction: September 2006
Intended Duration: 2 months
Dimensions (H x W x D): 73" x 29" x 18"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: DeWalt, Towson, MD
Product(s) Promoted: Saw and Drill Accessories
Distribution: Home Depot
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 65" x 24" x 24"
Weight: 67 lbs.
Budget Category (U.S.): $151 - $200
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Champs Sports, Bradenton, FL
Product(s) Promoted: Back-to-School Footwear and Apparel
Distribution: Champs Sports stores, nationwide
Number of Stores: 575
Production Run Quantity: 600
Introduction: August 2006
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 60" x 36"
Weight: 8 lbs.
Budget Category (U.S.): $51 - $100