Displays & Signs

Product: Nutri-System Sparklers
Number of displays: 800
P-O-P company: Display-Pak, Minneapolis
Distribution: Nutri-System diet centers in the United States
Introduction: December 1991
Duration: Promotional
Construction: Corrugated cardboard
Creating awareness for a new product was the goal of a display for Nutri-System Sparklers.

Product: The Flood Co. Deck care products
Number of displays: 7,000
Distribution: Home centers and lumber yards
Introduction: March 1991
Duration: Permanent
Construction: Lithographed foam board (headers); litho-graphed vinyl channels & wire (shelf talkers); wood (samples)
Product benefits are conveyed via a full-color header on the deck care display.

Product: Wood-joining products
P-O-P company: EB Advertising Display Co., Massillon, Ohio
Distribution: Hardware stores, home centers, D-I-Y outlets
Introduction: April 1991
Duration: Permanent
Construction: Wire and styrene
All the hardware needed to help the do-it-yourselfer join wood together is on a display from Vermont American Tool Co.

Product: FSC Wallcoverings Waverly wallpaper
P-O-P company: Abrams Fixtures, Atlanta
Distribution: Wallcovering dealers
Introduction: September 1991
Duration: Permanent
Construction: Vinyl board
Retailers can show decorating options (above) at the Best of Waverly Wallpaper Center by adding accessories like a chair. The other side (right) has display bins that show 12 different wallpaper patterns and coordinating borders.

Product: Latrobe Brewing Co. Rolling Rock Premium Beer
Number of displays: 20,000
P-O-P company: The Marketing Continuum, Dallas
Distribution: Grocery stores, liquor stores, mass merchandisers
Introduction: May 1991
Duration: Promotional
Construction: Chip board
Rolling Rock's counter display offers shoppers a "peepshow" about the beer.

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.