Displays & Signs

Product: America's Cup Series
P-O-P companies: Designers Group, Inc., North Stonington, Conn.; Henschel-Steinau, Englewood, N.J.; RPR, Englewood, N.J.
Distribution: Watch departments and jewelry stores
Introduction: October 1991
Duration: Permanent
Construction: Plastic/Lucite
Display units for America's Cup-related watches from Citizen carry a sailing theme.

Product: PREPCO (Prepared Products Co.) Fresh Gourmet Croutons
Number of displays: Exact figures not available; product delivered to "thousands" of stores.
P-O-P company: Georgia-Pacific Containerboard & Packaging Division, Atlanta, Ga.
Distribution: Grocery stores
Introduction: October 1990
Duration: Temporary
Construction: Corrugate
PREPCO's carton eliminates the need for signs and stands out among the produce.

Product: Electrical distribution/control products
Number of displays: 100
P-O-P company: Lozier Store Fixtures, St. Louis, Mo.
Distribution: Electrical wholesalers
Introduction: October 1991
Duration: Permanent
Construction: Metal
Square D officials call their display system an "unloader," designed to spur sales. It is not a program "to load shelves."

Product: Kids' meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Displays designed to go over a "Wait To Be Seated" sign are popular because they require no assembly.

Client: Motorola Paging, Boynton Beach, Fla.
Product: Pagers
Size of run: 20,000
Distribution: Telecommunications stores
Introduction: February 1992
Duration: Permanent
Construction/Materials: Injection-molded plastic, fabricated acrylic, vacuum-formed plastic, sheet metal
Dimensions (H x W x D): 24" x 11" x 11"
Weight: 4 pounds
Producer: Visual Marketing Inc., Chicago