Displays & Signs

Product: Latrobe Brewing Co. Rolling Rock Premium Beer
Number of displays: 20,000
P-O-P company: The Marketing Continuum, Dallas
Distribution: Grocery stores, liquor stores, mass merchandisers
Introduction: May 1991
Duration: Promotional
Construction: Chip board
Rolling Rock's counter display offers shoppers a "peepshow" about the beer.

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.

Product: Disney Video Classics
P-O-P company: Disney Promotional Products, Burbank, Calif.
Distribution: Video rental stores
Introduction: November 1991
Duration: Permanent
Construction: Plastic
Mickey Mouse clocks, distributed to promote Walt Disney's "Wild Hearts Can't Be Broken," are intended to establish a Disney section in video stores.

Product: Huisken Meats Trail's Best Giant Meat Sticks
Number of displays: 1,000 initially
P-O-P company: Stone Container, Sioux Falls, S.D.
Distribution: Convenience stores, gas stations and grocery stores
Introduction: February 1992
Duration: Temporary
Construction: Corrugated cardboard
Huisken Meats trucks into stores with its meat-hauling counter rig.

Product: Ceramic tile line
P-O-P company: Strada Design Associates Inc., New York
Distribution: Home centers and lumber yards
Introduction: July 1991
Duration: Permanent
Construction: Doors: 1-inch box channel metal with extra-heavy hinges; Back: lined with 1/4-inch masonite panels; Front: injection-molded substrate; Display panels and headers: custom-colored styrene
Turning shoppers into buyers is the idea behind Armstrong's display.