Displays & Signs

Product: Vises
Distribution: Hardware and home center stores
Introduction: March 1991
Duration: Permanent
Construction: Cast-iron steel (vises), plated steel (hardware), maple board, plastic-coated paper (signage)
The Adjustable Clamp Co. display arrives in the store fully assembled, ensuring that retailers are likely to use the unit.

Product: Seagram Chateau Estate & Wines Co. Perrier-Jouet champagne
Number of displays: 1,500 first run
P-O-P company: Jordan Ross Inc., New Rochelle, N.Y.
Distribution: Retail liquor outlets
Introduction: October 1991
Duration: Temporary
Construction: SBS board
An additional run of the bag display elements has been ordered for this year, but no total figure has been released.

Product: 35mm film
Number of displays: 1,000
P-O-P company: Henschel-Steinau, Englewood, N.J.
Distribution: Photo stores
Introduction: December 1991
Duration: Permanent
Construction: Vacuum-formed plastic
Ilford's black and white films are merchandised in a display which also describes their attributes. Such merchandising is essential to gain attention in the market, which is dominated by Kodak.

Product: Infinity Zoom 220 Panorama camera
Number of displays: 2,500
Distribution: Specialty camera dealers
Introduction: February 1992
Duration: Permanent
Construction: Poster board with metal binder
The counter flip chart for Olympus cameras replaces brochures and serves as a display.

Product: Heublein Fine Wine Group Christian Brothers variety wines
Number of displays: 3,000
P-O-P company: The Bench Collection, Healdsburg (manufacturer); and Offenbacher Inc., Santa Rosa, both of Calif. (graphics designer)
Distribution: Grocery, drug and liquor stores
Introduction: February 1992
Duration: Permanent
Construction: Vinyl-laminated particle board
The Occasion Rack keeps a fresh appearance with a variety of header cards and optional flower cups.

Product: Goldstar Video Corp. Educational video tapes
Number of displays: 7,500-10,000
P-O-P company: Corr Pak, Chicago
Distribution: Supermarkets
Introduction: January 1992
Duration: Promotional
Construction: Corrugated cardboard
Goldstar Video ships its schoolhouse display with product, but a changing header card keeps the display up to date with the rotating stock.

Product: Porch screening system
Number of displays: 400
P-O-P company: White Water Industries, Harrison, Ohio
Distribution: Hardware and home center stores
Introduction: October 1991
Duration: Permanent
Construction: Metal frame and pine boards
Screen Tight's display is designed to be expandable.