Displays & Signs

Product: Buena Vista Home Video Alvin and the Chipmunks video cassettes
P-O-P company: Continental Graphics, Los Angeles
Distribution: Video stores
Introduction: August 1992
Duration: Promotional
Construction: Chipboard
A kid-friendly display promotes six new video-cassette titles for the fashion-conscious Chipmunks.

Client: The GeoCenter
Producer: Ruszel Woodworks Inc.

Product: Audio/video speaker cable and interconnect cable
Number of displays: 1,000
Distribution: Audio specialty stores
Introduction: June 1992
Duration: Permanent
Construction: Melamine
Product Playgrounds act as silent salespeople, providing consumers with a reason to buy the company's cable products, as well as promoting multiple sales.

Client: Florsheim Inc.
Producer: Johnstons & Associates Inc.

Product: Take 5 cleaning system
Number of displays: 100
P-O-P company: Tom Marx & Associates, Los Angeles
Distribution: Drug stores, mass merchants, vacuum cleaner stores
Introduction: May 1992
Duration: Temporary
Construction: Corrogated cardboard and paper
Take 5 has been a hit with smaller vacuum cleaner stores, thanks to a new display.

Client: Topps Co.
Producer: McLean Packaging Corp.

Product: Davis Instruments Weather stations
Number of displays: 200
Distribution: Mass merchants and science stores
Introduction: April 1992
Duration: Permanent
Construction: Mahogany (base), paper and acrylic (header)
A countertop display for the weather station explains its functions in a small space.

Product: Assorted candy
Number of displays: 3,000
P-O-P company: Display Marketing Services, West Hartford, Conn.
Distribution: Chain drug, convenience and grocery stores
Introduction: January 1991 (6-foot version); July 1991 (54-inch version)
Duration: Permanent
Construction: Wire rack with metal tubular frame
Sweets are receiving secondary placement in retail stores. The sides offer peg-hook capabilities for optimal use of retail space.