Countertop Displays/Mats

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Client: Boston Beer Co.
Producer: Visual Marketing Inc.
Category: Metal/Wire Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 1,000
Unit Cost Range: Less than $25
COMMENTS: This display was designed to match the aesthetics of the package. The display was produced in black acrylic, the logo was hot stamped in bright gold, and the bottle pourer uprights were "hand polished" to obtain a mirror-finish, brass-plate look. The bottle holder was powder coated black to match the bottle color.

Product: Monday's Child soap
Number of displays: 7,500; 100,000 bags; 5,000 gift boxes
P-O-P company: C.A. Cautts Ltd. (display and gift box manufacture), London, England; Dempson Packing Ltd. (bag manufacture), Maidstone, Kent, England
Distribution: Gift and natural products stores
Introduction: February 1996
Duration: Temporary
Construction: Corrugated, 100-percent recycled fiber

Client: Broderbund Software Inc.
Producer: Design Display Group Inc.
Category: Injection-Molded Plastic Counter, Shelf or Table Unit
Production Run: 5,255
Unit Cost Range: Less than $25
COMMENTS: This display was designed so it could be injection molded in whole, in one shot, thus reducing tooling costs. A custom blend of clear resins to enhance durability was used, along with a fluorescent yellow color to attract attention.

Client: Harry Viola Adv./North American Watch
Producer: Photosculptures Inc.
Category: Fabricated Plastic Counter, Shelf or Table Unit
Production Run: 65
Unit Cost Range: $25 - $99
COMMENTS: For insurance purposes, watches had to be taken out of store windows at closing. Watch Sculptures were created out of 1/4-inch black acrylic using a computer and an industrial laser. The software created precise, smooth edging around the sculpture, especially along the inside cuts of the bezel and hands.

Client: Reebok International Ltd.
Producer: Display Systems Inc.
Category: Multiple Materials Wall Unit
Intended Length of Use: 1 year
Production Run: 7,000
Unit Cost Range: $25 - $99

Product: Ray-Ban sunglasses display
Number of displays: 1,500
P-O-P company: Group Four Design (design), Avon, Conn.; CDA Industries Inc. (manufacture), Toronto
Distribution: Specialty sunglasses retailers, optical stores, sporting goods stores, department stores
Introduction: April 1996
Duration: Permanent
Construction: Wood, wire, metal, plexiglass
Bausch & Lomb's Ray-Ban brand sunglasses find a new home in rotating, multi-material cube displays.

Client: Charles Ryan Associates
Producer: Robert Nielsen & Associates Ltd.
Category: Injection-Molded Plastic Sign
Intended Length of Use: 3 years or more
Production Run: 1,500
Unit Cost Range: $25 - $99
COMMENTS: This display can mount to a lottery gaming terminal, flat surfaces or glass doors. It uses an injection-molded, high-impact styrene housing with an inboard, two-way vinyl spring roll numbering system. This way, retailers can change the number on both sides of the display simultaneously.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 300
COMMENTS: This display was designed as a representational environment for an unusual product: a television that is suspended in the customer's kitchen. Two colors of vacuum-formed plastic were used to represent kitchen cabinets. A 3/4-inch square metal tube supports the 15-pound weight of the product, which also swivels on the display.