Countertop Displays/Mats

Product: Love's Chocolate Truffles lip and nail colors
P-O-P companies: Marstay Ltd., Freeport, N.Y.; DKB and Partners Inc., Morristown, N.J.
Distribution: Mass merchants and drugstores
Introduction: June 1996
Duration: Semipermanent
Construction: Vacuum-formed, high-impact styrene; four-color riser printed on 80-pound coated litho stock mounted to 50-point chipboard

Product: Water filters
Introduction: June 1996
Number of displays: 5,000
P-O-P companies: Risdall Linihan Advertising (design), New Brighton, Minn.; GML Inc. (manufacturing), St. Paul, Minn.; The Bureau of Engraving (printing), Minneapolis; U.S. Brass (faucets), Plano, Texas
Distribution: Department stores, cataloguers, mass merchants
Duration: Permanent
Construction: Sintra (structure) with litho-label graphics

Client: Charles Ryan Associates
Producer: Robert Nielsen & Associates Ltd.
Category: Injection-Molded Plastic Sign
Intended Length of Use: 3 years or more
Production Run: 1,500
Unit Cost Range: $25 - $99
COMMENTS: This display can mount to a lottery gaming terminal, flat surfaces or glass doors. It uses an injection-molded, high-impact styrene housing with an inboard, two-way vinyl spring roll numbering system. This way, retailers can change the number on both sides of the display simultaneously.

Client: Sony Electronics Inc.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 300
COMMENTS: This display was designed as a representational environment for an unusual product: a television that is suspended in the customer's kitchen. Two colors of vacuum-formed plastic were used to represent kitchen cabinets. A 3/4-inch square metal tube supports the 15-pound weight of the product, which also swivels on the display.

Client: Martlet Importing
Producer: Banta Merchandising Products
Category: Rotationally/Blow-Molded Plastic Counter, Shelf or Table Unit
Intended Length of Use: 2-3 years
Production Run: 5,600
Unit Cost Range: Less than $25
COMMENTS: By using rotational urethane molding with all of the undercuts using a one-piece tool, a very realistic looking hockey glove was achieved. Tight tolerances were needed so it could grip the bottle. Decals were hand applied.

Client: Boston Beer Co.
Producer: Visual Marketing Inc.
Category: Metal/Wire Counter, Shelf or Table Unit
Intended Length of Use: 1 year
Production Run: 1,000
Unit Cost Range: Less than $25
COMMENTS: This display was designed to match the aesthetics of the package. The display was produced in black acrylic, the logo was hot stamped in bright gold, and the bottle pourer uprights were "hand polished" to obtain a mirror-finish, brass-plate look. The bottle holder was powder coated black to match the bottle color.

Product: Monday's Child soap
Number of displays: 7,500; 100,000 bags; 5,000 gift boxes
P-O-P company: C.A. Cautts Ltd. (display and gift box manufacture), London, England; Dempson Packing Ltd. (bag manufacture), Maidstone, Kent, England
Distribution: Gift and natural products stores
Introduction: February 1996
Duration: Temporary
Construction: Corrugated, 100-percent recycled fiber

Client: Broderbund Software Inc.
Producer: Design Display Group Inc.
Category: Injection-Molded Plastic Counter, Shelf or Table Unit
Production Run: 5,255
Unit Cost Range: Less than $25
COMMENTS: This display was designed so it could be injection molded in whole, in one shot, thus reducing tooling costs. A custom blend of clear resins to enhance durability was used, along with a fluorescent yellow color to attract attention.