Countertop Displays/Mats

Client: Coty Inc.
P-O-P company: Ledan Inc., Mineola, N.Y.

Product: Black Radiance lip and nail colors
Number of displays: 15,000 (5,000 each of three)
P-O-P company: Bannon Group Inc., New York
Distribution: Mass merchants and drugstores
Introduction: September 1996
Duration: Promotional
Construction: Vacuum-formed, high-impact styrene; four-color riser
Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.

Product: The Heritage Collection of malt whiskies
Number of displays: 7,050 back-bar shelf units; 7,650 liquor store shelf units
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Liquor stores, upscale restaurants and clubs
Introduction: September 1995
Duration: Permanent
Construction: Solid oak, laser engraving, silkscreened brass nameplates, vacuum-formed base

Product: Seedlings gumballs
Number of displays: 450,000
P-O-P companies: L'aubier Inc. (manufacture), Ste-Clothilde de Norton, Quebec; G.C.I. Communications Inc. (header/label design), Toronto; Goldrich Inc. (header/label printing), Toronto
Distribution: Sam's Club, convenience stores, drugstores and mass merchants
Introduction: July 1996
Duration: Temporary
Construction: Pine; four-color pressure-sensitive label; four-color header on 100-pound paperboard

Product: Love's Chocolate Truffles lip and nail colors
P-O-P companies: Marstay Ltd., Freeport, N.Y.; DKB and Partners Inc., Morristown, N.J.
Distribution: Mass merchants and drugstores
Introduction: June 1996
Duration: Semipermanent
Construction: Vacuum-formed, high-impact styrene; four-color riser printed on 80-pound coated litho stock mounted to 50-point chipboard