Countertop Displays/Mats

Client: Kusin Gurwitch Cosmetics
P-O-P company: Ledan Inc., Mineola, N.Y.

Client: House of Seagram
P-O-P company: Visual Marketing Inc., Chicago

Client: Mana Products
P-O-P company: Dauman Displays Inc., New York

Product: Truck accessory catalogs
Number of displays: 2,750
P-O-P company: Pace & Partners (design), Holt, Mich.; Steketee Van Huis (printing), Holland, Mich.
Distribution: Automotive parts stores
Introduction: March
Duration: Semipermanent
Construction: SBS board
This two-dimensional truck display features a brochure holder that tabs onto the bed of the truck and holds up to 30 catalogs.

Product: Love's Chocolate Truffles lip and nail colors
P-O-P companies: Marstay Ltd., Freeport, N.Y.; DKB and Partners Inc., Morristown, N.J.
Distribution: Mass merchants and drugstores
Introduction: June 1996
Duration: Semipermanent
Construction: Vacuum-formed, high-impact styrene; four-color riser printed on 80-pound coated litho stock mounted to 50-point chipboard

Product: Water filters
Introduction: June 1996
Number of displays: 5,000
P-O-P companies: Risdall Linihan Advertising (design), New Brighton, Minn.; GML Inc. (manufacturing), St. Paul, Minn.; The Bureau of Engraving (printing), Minneapolis; U.S. Brass (faucets), Plano, Texas
Distribution: Department stores, cataloguers, mass merchants
Duration: Permanent
Construction: Sintra (structure) with litho-label graphics