Countertop Displays/Mats

Product: Smoke and fire alarms
Number of displays: 1,500
P-O-P company: ASA Inc., Bensenville, Ill.
Distribution: Home center stores, lumberyards and hardware stores
Introduction: August 1996
Duration: Permanent
Construction: Wire, paper label
With impulse sales counting for so many smoke and fire detector sales, Fyrnetics has introduced a wire gravity-feed unit for smaller hardware stores and home centers.

Product: Contractor-Grade Nail Set
Number of displays: 7,000
P-O-P company: Hub Folding Box (plastic tray), Mansfield, Mass.
Distribution: Hardware stores nationwide
Introduction: September 1996
Duration: Temporary
Construction: Injection-molded plastic tray, litho label
Stanley Tools is using a prepaid drop shipper to introduce its new contractor-grade nail set. The display is similar to one used successfully to introduce the company's screwdrivers and hammers.

Products: Padlocks and combination locks
P-O-P companies: Advertising Promotions (padlock display), Elk Grove Village, Ill.; Cameo Container Corp. (combination lock display), Chicago; Bradley Printing (combination lock graphics), Des Plaines, Ill.
Distribution: Locksmiths and distributors (padlocks); mass merchants and home centers (combination locks)
Introduction: April 1996 (padlock display); June 1996 (combination lock display)
Duration: Permanent (padlock display); temporary (combination lock display)

Taco Bell Display
Applause Inc.

L'Oreal Preference Boutique
Markson Rosenthal & Co.

Client: Warner Wellcome Consumer Health Products Group (Div. of Warner-Lambert Co.)
Product: Zantac 75
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Mass merchants, drugstores, supermarkets
Construction/Processes: Injection-molded styrene tray, information directory and K-resin aisle ID, metal springs, rubber feet, pressure-sensitive litho label
Introduction: March 1996