Countertop Displays/Mats

Product: Shock Coffee
Number of displays: 1,200 air pots and wire racks, 20,000 stickers, 2,000 glide racks and 40,000 candy counter units
P-O-P company: Display Technologies, New York
Distribution: Mainly c-stores
Introduction: April 2005
Duration: Permanent
Construction: Air coffee pots, wire, corrugate, stickers
Comments: This modular wire rack allows c-store owners to arrange their own mix of Shock Coffee products, and mark in their own price per cup.

Client: Smashbox Cosmetics, Culver City, CA
Producer: Array, Los Angeles
Size of Run: 100
Introduction: July 2005

Client: Shiseido Cosmetics, New York
Producer: Array, Los Angeles
Size of Run: 515
Introduction: January 2005

Client: Kellogg Co., Battle Creek, MI
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 5,000 of each
Introduction: January 2006
Comments: This display program creates a fun and family-oriented presentation in Albertsons, Kroger and other supermarkets, while championing the film Ice Age 2.

Client: Fisher-Price Inc., East Aurora, NY
Producer: Ovation In-Store, Maspeth, NY
Size of Run: 4,250
Introduction: September 2005
Comments: Parents can walk up to this display, enter in their child's name and listen to the characters say the child's name and speak to him/her personally.

Client: Epson America, Long Beach, CA
Producer: Array, Los Angeles
Size of Run: 500
Introduction: July 2005

Client: Elizabeth Arden, Miami Lakes, FL
Producer: Array, Los Angeles
Size of Run: 3,660
Introduction: August 2005
Comments: The display's color palette and forest theme ties in with the launch's online, print and TV campaign from Goodby, Silverstein & Partners, San Francisco.