Countertop Displays/Mats

Client: Kellogg Co., Battle Creek, MI
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 5,000 of each
Introduction: January 2006
Comments: This display program creates a fun and family-oriented presentation in Albertsons, Kroger and other supermarkets, while championing the film Ice Age 2.

Client: Fisher-Price Inc., East Aurora, NY
Producer: Ovation In-Store, Maspeth, NY
Size of Run: 4,250
Introduction: September 2005
Comments: Parents can walk up to this display, enter in their child's name and listen to the characters say the child's name and speak to him/her personally.

Retailer: Longs Drugs
Location: Los Angeles

Retailer: Longs Drugs
Location: Los Angeles

Retailer: Longs Drugs
Location: Los Angeles

Retailer: Longs Drugs
Location: Los Angeles

Retailer: Longs Drugs
Location: Los Angeles

The client wanted its new product introduced with an array of color options as well as a sample of the player on a counter display. If a customer is considering the significant purchase of an audio player, she might as well choose a favorite color and test it before buying.

• Life-sized color replicas of the player appear on the rear riser.
• A docking station with a real, working product resides on the thick, plexi base. It's secured with a pullbox.
• Smoke acrylic base, 1/2-inch thick, adds to the sleek appearance of the product.

Design Data

The final product may be online, but an in-store display was key to its sale. A gift card directing customers to a website to choose a Timbuk2 bag was sold in a box at retail. The display had to carry strong branding, include product information and secure the boxed card. Once the promotion is finished, the display could be used for other promotions.

• Powder-coated base. Holds two columns of boxes, and an optional locking latch prevents pilferage.
• Screenprinted logo. Appears on the base and the backer.