Countertop Displays/Mats

Product: Peerless Mounts
Number of displays: 10 floorstands;700 countertop units
P-O-P company: Rapid Displays,Chicago and Union City, CA
Distribution: Electronics, club stores
Introduction: February 2006
Duration: Permanent
Construction: Medium-density fiberboard and acrylic
Set-up: Ships preassembled
Comments: After rolling out its interactive floorstand (right) to electronics stores in February 2006, Peerless sent a countertop version (above) into club stores toward the end of the year.

Product: Peerless Mounts
Number of displays: 10 floorstands; 700 countertop units
P-O-P company: Rapid Displays,Chicago and Union City, CA
Distribution: Electronics, club stores
Introduction: February 2006
Duration: Permanent
Construction: Medium-density fiberboard and acrylic
Set-up: Ships preassembled
Comments: After rolling out its interactive floorstand (right) to electronics stores in February 2006, Peerless sent a countertop version (above) into club stores toward the end of the year.

Client: Toshiba Consumer Products, Wayne, NJ
Product(s) Promoted: Gigabeat Multi-Media Player
Distribution: Independent Electronic Retailers
Number of Stores: 500
Production Run Quantity: 500
Introduction: July 2006
Intended Duration: 3 months
Dimensions (H x W x D): 15" x 10" x 7"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

Client: Jeff Cooper Design, Carle Place, NY
Producer: The Display Link Inc., Babylon, NY
Size of Run: 250
Production Date: February 2006
Comments: Suede-covered foam ring inserts rest inside vacuum-formed trays to create this modular retail environment for platinum rings.

Client: Fisher-Price, East Aurora, NY
Product(s) Promoted: I Can Play Piano
Distribution: Toys "R" Us, Wal-Mart and Target
Number of Stores: 2,800
Production Run Quantity: 2,810
Introduction: July 2006
Intended Duration: Six months
Dimensions (H x W x D): 14" x 24" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $451 - $500
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2007 Contest Declaration

Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Budweiser
Distribution: Liquor Stores
Number of Stores: 600
Production Run Quantity: 734
Introduction: February 2006
Intended Duration: 3 months
Dimensions (H x W x D): 11" x 22" x 26"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Meyers, Minneapolis, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: TJ Bearytale
Distribution: Wal-Mart, Toys "R" Us
Number of Stores: 6,100
Production Run Quantity: 6,100
Introduction: August 2006
Intended Duration: Six months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2007 Contest Declaration