Countertop Displays/Mats

Client Company: Johnson & Johnson Sales and Logistics, LLC
Category: Health Care
Intended Length of Use: 2 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 8/15/2008
Production Run Quantity: 3,000
Objectives: To cut through the clutter to communicate to the consumer why they need to buy the new Listerine Whitening Pen.
Materials: The entire display is four-color process printed 10 pt. mounted to single face corrugated.

Client Company: Wunderman NY
Category: Specialty Retailer
Country of Production: Canada
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $25
Production Date: 9/19/2008
Production Run Quantity: 1,142

Client Company: Cadbury Adams USA, LLC
Category: Drug Store Retailer
Intended Length of Use: 5 months
Producer: Rand Diversified Companies
Unit Cost: Under $10
Production Date: 11/17/2008
Production Run Quantity: 45,000
Objectives: To design a permanent universal display system that will hold varying amounts of product as well as varying SKUs of product in a small footprint to accommodate c-stores.

Product: Eckrich Meat Products
P-O-P company: RR Donnelly, Chicago, printed the P-O-P
Key insight: Qualitative research led the meat brand to grilling and college football to target its mostly male audience.
Comment: Former quarterback Kirk Herbstreit anchored a sweeps campaign that included counter cards (shown here), standees and shelf signs.