Packaging's Delicate Balance Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages Rx to OTC = P-O-P As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical. Buying Custom P-O-P A collection of articles that provide a blueprint for buying customized P-O-P solutions Flexibility, Tactility Focus of Many Hardware Product Introductions Addressing the Ball: Golf P-O-P Rolls Toward the Pin Displays Drive Equipment Sales On, Off Course Exploring the Floor Frontier This bottom-line technology is breaking new ground in retail and other applications Sporting Goods Manufacturers Up the Ante on Merchandising Interactives Poised For Dramatic Growth Wall-mounted, P-O-P kiosks that respond to voice commands aren't ready for retail -- yet. But they aren't far off. Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Class WAR: Upscale Cosmetics Industry Faces Faster Rate of Change First Previous 53 54 55 Next Last
