Magazine

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.

Couldn't attend Retail Media Summit Canada in Toronto last month? Catch up on all you missed here with our recap and just added on-demand videos.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.

From CPG brands juggling 10-plus networks, to budget allocations and future investments, we share results from our annual survey.

We provide a glimpse at how some retailers and brands activated during the holidays, as well as with New Year’s resolutions and Dry January — online, in stores and beyond.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.

Here’s a snapshot of industry leaders from the P2PI member community: Public Label and Heineken USA.

The Mondelez brand’s Super Mario-themed cookies get full 360-degree campaigns.

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.