Inside the Race to Win Shoppers in AI-Enabled Marketplace As AI reshapes how shoppers discover and choose products, brands, platforms and retailers are racing to turn signals, conversations, and intent into measurable growth. Home Depot Courts Non-Endemic Advertisers in New Deal Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data. 2025 Retail Predictions P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.