Unilever Repositions Its Mayo Brand Digital/in-store marketing program puts a fresh face on familiar Hellmann's/Best Foods condiment Kiosk Draws Customers to Airwalk P-O-P's Wave of the Future Some marketers are creating exclusive partnerships with vendors, but some are hesitant about commitment Interactives Poised For Dramatic Growth Wall-mounted, P-O-P kiosks that respond to voice commands aren't ready for retail -- yet. But they aren't far off. Over There: American P-O-P Companies Beginning to Think Globally
