Thinking Outside the Juice Box Marketers of non-alcoholic beverages are investing in P-O-P that's cost-efficient, retailer-specific and effective at cross-merchandising Living in the Moment A Q&A with P&G's Dina Howell Events Park With P-O-P Brands are running more store events, building relationships with customers and learning that everyone loves free stuff Aiming High Wilson Adds 'Hope' Dickies Gets Back to Work Retailers Go Ape for 'Kong' Industry Landscaping Store Checks: Wal-Mart Strives for Relevance Experiential Marketing Insights Events influence purchases in multiple ways, study finds First Previous 311 312 313 314 315 Next Last
