Category Report: Pet Merchandising Displays and packaging for pet products don the look and feel of upscale products designed for humans Tactics: In-house Display Testing In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments Beyond the Basics Wal-Mart's Barry Moehring discusses the new store look PepsiCo is Having a Super Summer 'The Hub': Just-in-Time Television The future of marketing at retail is a new type of 'television' that delivers targeted messages when, where and how shoppers want them 'The Hub': The Majority Report Digital media played with Tom Cruise's head in The Minority Report. It can also play well with frazzled shoppers 'The Hub': Profiles in Activation Wisk and Tecate move the sales needle by activating their consumers in targeted, engaging ways Meijer is a 'brandSaver' Making Words Work Strategies for writing effective display copy PepsiCo Makes Wal-Mart its MLB Running Mate First Previous 310 311 312 313 314 Next Last
