Walmart

Client: L'Oreal USA Inc., New York
Product Promoted: RevitaLift Complete skin cream
Comments: This cost-effective PDQ tray for Wal-Mart stores was designed to introduce the product to women over 40. Seven-color printing and high-gloss UV coating produced an unusually bright, attractive presentation.
Introduction: February 2001
Size of Run: 1,300
Construction/Materials: Seven-color printing on .012 SBS mounted to single-face E-flute corrugatedP-O-P Company: Triangle Display Group, Philadelphia

Product: Bristol-Myers Squibb Keri Lotion
Number of displays: 800
P-O-P company: Riccarr Displays Inc., Pine Brook, N.J.
Distribution: Wal-Mart supercenters
Introduction: May 2001
Duration: Temporary
Construction: E- and B-flute corrugated, four-color litho
Display set-up: Retail staff
When designing the Keri display for Wal-Mart, Bristol-Myers Squibb updated the lotion's image to look more like a beauty product.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Disney Consumer Products Group
Producer: Cornerstone Display Group, San Fernando, Calif.
Size of Run: 400
Comments: Permanent materials including heat-bent sintra and styrene die-cuts help this display for Disney apparel stand apart from other brands in Wal-Mart stores. The Disney banner is attached via a coiled spring so that it wiggles as customers interact with the display.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Apparel Associates LLC
Producer: Triangle Display Group, Philadelphia
Size of Run: 6,000
Comments: Illustrations on the riser of this pre-packed PDQ tray for Wal-Mart show how the cargo shorts can be folded and packed away in their own pockets. The display was designed to feature multiple sizes of the product prominently.

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.