Walmart

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.

Client: The Upper Deck Co., L.L.C., Carlsbad, Calif.
Product Promoted: Digital/Paper Trading Cards
Marketing Strategy: The client wanted to merchandise its PowerDeck products on a self-contained merchandising unit. The header and panel graphic were designed to attract attention. The display needed to show both pegged and boxed product and dispense literature that describes the product.
Introduction: September 1999
Number of Displays: 250
Distribution: Target, Wal-Mart and Super Kmart

Client: Coty, New York
Products Promoted: Face powders
Marketing Strategy. The client wanted a display that would revive a powder product that has been around for decades and get consumers interested in buying it.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart and Walgreens
Construction/Materials: Vacuum-formed, SBS board, litho laminated
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Revlon Inc., New York
Product Promoted: EveryLash mascara
Marketing Strategy: This unit was designed to organize five different shades in rows that would be orderly and visible. The client wanted a gravity-feed unit that could be placed in a 3-foot-wide endcap at Wal-Mart. Three modules were supplied to cover the endcap and maximize sales.
Introduction: October 1999
Number of Displays: 2,700
Distribution: Wal-Mart stores

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Neutrogena Cosmetics, Los Angeles
Products Promoted: Various Neutrogena cosmetics
Marketing Strategy: The client wanted to create an easy-to-assemble floorstand that would reinforce the brand image of Neutrogena Cosmetics and educate the consumer about the benefits of the product line.
Introduction: April 2000
Number of Displays: 1,100
Distribution: Wal-Mart stores nationwide
Construction/Materials: Corrugated styrene and litho
P-O-P Company: Display Systems Inc., Maspeth, N.Y.