Walmart

Current events have taken some media attention away from best-selling authors, making retail a crucial environment in promoting new releases.

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This Aquafina pallet display designed specifically for Wal-Mart stores is an example of Pepsi-Cola's continued focus on customizing display programs for key accounts.
Introduction: February 2001Distribution: Wal-Mart stores nationwide
P-O-P Company: Racks Inc., San Diego, Calif.

Product: Energizer keyless-entry batteries
Number of displays: 1,500
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Distribution: Wal-Mart tire and lube centers
Introduction: July 2001
Duration: Semipermanent
Construction: Vacuum-formed styrene
Display set-up: Retail staff
The display for Energizer's new line of keyless entry batteries uses the shape of an automobile keyless-entry remote to attract attention and project the purpose for the batteries.

In the competitive world of sporting goods merchandising, concept shops and multi-tiered promotional programs rule the playing field.

Highlights of recent and upcoming P-O-P promotions by more than 40 top companies

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Inverness Corp. for Wal-Mart Stores
Producer: Top Down Merchandising LLC, Riverside, R.I.
Size of Run: 2,950
Comments: Featuring customizable merchandising space, this ear piercing station is also equipped with appropriate trash bins, arms-reach storage compartments, a slide out tray table, locked compartments and wheels for easy mobility.

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.