Walmart

Retail Category: Drugstores/Health Stores
Display Type: Endcaps & Power Wings
Client: Colgate-Palmolive Co., New York
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 3,000
Comments: A simple design allowed for easy set-up at retail for this flexo-printed corrugated Colgate display. Callout copy reinforced the benefits of using a battery-operated toothbrush.

Retail Category: Mass Merchants
Display Type: Freestanding: Temporary
Client: The Procter & Gamble Co., Cincinnati
Producer: ThompsonMurray, Springdale, Ark.
Size of Run: 1,500
Comments: Featuring strong colors and concise text, these pallet displays sold down quickly in Wal-Mart stores and helped maintain the brand's leadership status with the retailer. A second run of the displays was ordered along with PDQ trays that complement its design.

Retail Category: Mass Merchants
Display Type: Endcaps & Power Wings
Client: Tiger Electronics, Vernon Hills, Ill.
Producer: Design Phase Inc., Northbrook, Ill.
Size of Run: 1,580
Comments: The marketing objective was to create a standalone environment to introduce the Hit Clips Micro Music System product line at Wal-Mart stores. The endcap helped lift sales 28% in stores that used it compared to stores displaying the product from existing peg hooks, according to the entry board.

Excerpts from A.G. Lafley's letter to shareholders, August 2002

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: Wal-Mart Stores, Bentonville, Ark.
Producer: Creations at Dallas, Dallas
Comments: A sturdy MDF substructure is dressed up with brightly colored PVC extruded corners, vacuum-formed top and injection-molded shelves. The unit merchandises a variety of prepaid wireless time cards and phones in Wal-Mart stores.

Client: Valspar Corp., Wheeling, Ill.
Producer: Great Northern Corp. Display Group, Racine, Wis.
Comments: This pallet cross-merchandises products from three different manufacturers -- exterior paint, tape and accessories -- on a one-stop paint destination center for Wal-Mart stores.

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.