Walmart

Client: Cost Cutters stores
Products Promoted: Hair salons in Wal-Mart
P-O-P Company: GML Inc., Vadnais Heights, Minn.
Distribution: Cost Cutters salons in Wal-Mart malls throughout the Southeast
Material: Screen printed on 3M Floor Graphic material
Introduction: April 1996

Retailers know what they want, just ask them (please!)

1995 POPAI Study Tracks Shopper Trends

A past look at the unresolved future of retail marketing