Walmart

A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J.

Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry

An interactive counter unit and a lit blade display highlight the system's screen and compact size.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Client: The Outdoor Recreation Group, Los Angeles
Size of Run: 1,200
Production Date: August 2002
Producer: Justman Packaging & Display, Los Angeles
Division: Temporary, Mass Merchandise Retailer
Comments: Bright graphics on this Wal-Mart pallet display clearly establish the intended use of Fieldline Day Packs.

Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.