Walmart

Client: DDB Needham
Product(s) Promoted: Frito-Lay "What Is It?" campaign
Producer: Performance Printing Corp.
Location: Dallas, Texas
Distribution: More than 2,000 supermarkets and Wal-Mart stores nationwide
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: Sega of America Inc.
Product(s) Promoted: Software for Sega Saturn
Producer: The Buhl Press Inc.
Location: Berkeley, Ill.
Distribution: Mass merchants (Wal-Mart)
Material/Process: 3M FloorMinders
Introduction: August 1996

As dozens of prescription drugs go over-the-counter, attention to their in-store presentation is critical.

Product: Lego Building Blocks
Number of displays: 700
P-O-P company: Jefferson Smurfit Corp., Chicago
Distribution: Wal-Mart stores
Introduction: August 1995
Duration: Temporary
Construction: Corrugated
A corrugated endcap display promotes the Freestyle Lego relaunch in Wal-Mart stores across the country.