Walmart

Client: Outdoor Products, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: This pallet display for Wal-Mart makes effective use of a light thief that illuminates the header with bands of orange fluorescent color to reinforce the edgy, contemporary lifestyle graphics. The unit shipped pre-assembled and fully loaded for easy set up and minimal handling.

Client: PBM Products Inc., Gordonsville, Va.
Producer: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: Designed for Wal-Mart's private label baby food line, this baby bottle-shaped display stands six feet high but is only 30 inches in diameter. It allows consumers to see five different varieties of formula from all sides. Two six-foot panels and "take one" literature pockets offer detailed information to consumers.

Client: L'Oreal Canada, Montreal
Producer: Techno P.O.S., Montreal
Comments: Used to relaunch an existing product, the objective of this display was to modernize the image of the product and attract a younger consumer. The display holds all of the new shades while still having ample space for graphics that communicate a younger image. It shipped fully assembled with a detailed planogram for retailers.

Client: Goodtimes Home Video, New York
Product Promoted: "The Omega Code" video
Objective: To promote the Christian suspense thriller in 1,700 Wal-Mart and 1,500 Kmart stores. The video had a successful but limited run in theaters, so the P-O-P had to serve as an integral part of the marketing campaign.
Introduction: March 2000
Construction/Materials: 200-pound B-flute corrugated, 275-pound supports, 80-pound litho four-color, 200-pound B-flute mounted graphic panels
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Goodtimes Entertainment, New York.
Products Promoted: Wal-Mart's Greatest Christmas Collection two-pack Christmas CDs
Objective: To call attention to the exclusive collection via 1/4-pallet displays placed in 2,000 Wal-Mart stores.
Introduction: October 2000
Construction/Materials: Four-color flexo-printed B-flute corrugated plus varnish
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

An abstract from the Journal of Retailing, Volume 77, Issue 2

Client: Nintendo of America, Redmond, Wash.
Distribution: Wal-Mart stores
Size of Run: 1,989
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Entertainment and Computers: Home Entertainment Interactive, Motion or Illuminated

Client: Lyrick Studios, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 920
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Mass Merchandise Retailer

Client: Metacom Music, Minneapolis
Distribution: Wal-Mart stores
Size of Run: 2,000
Producer: Rapid Displays, Chicago
Division: Temporary, Mass Merchandise Retailer
Objectives: The CD, produced exclusively for Wal-Mart, called for a festive and bold display. Header and display graphics visually spotlight the NBC stars featured on the CDs, while a battery-powered sound device plays a 15-second promotional message from "Tonight Show" host Jay Leno.