Walmart

Brands provide special "retailtainment" activity

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Client: The Outdoor Recreation Group, Los Angeles
Size of Run: 1,200
Production Date: August 2002
Producer: Justman Packaging & Display, Los Angeles
Division: Temporary, Mass Merchandise Retailer
Comments: Bright graphics on this Wal-Mart pallet display clearly establish the intended use of Fieldline Day Packs.

Client: Coty Rimmel, New York
Size of Run: 2,300
Production Date: June 2002
Producer: Diam International, Woodside, N.Y.
Division: Semipermanent, Fragrances: Women's Perfumes
Comments: This promotional PDQ tray for Wal-Mart is a combination tester and merchandiser. The display was part of an integrated launch that included complementary print and promotional ads.

Retail Category: Mass Merchants
Display Type: Display Packaging
Client: Hoover Inc., North Canton, Ohio
Producer: Buckeye Container, Wooster, Ohio
Size of Run: 15,000
Comments: Mass merchants can place this display carton vertically or horizontally, as directed by Wal-Mart. The carton is constructed of B-flute corrugate and printed with a four-color process and a high gloss coating.

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf
Client: Maybelline, New York
Producer: Riccarr Displays Inc., Pine Brook, N.J.
Size of Run: 1,500
Comments: Designed to fit within Wal-Mart's "4-way" gondola specifications, this prepacked display features vacuum-formed trays and a corrugated outer structure. A hinged flip top provided room for a beauty shot on the outside and printed information on the inside.