TracyLocke

Profiles of Business Excellence winners Swati Bothra, Stephanie Bunnell, Alicia Crespin, Rulynn Hansen, Katie Streeter Hurle, Claudia Johnson, Charel MacIntosh, Shannon Randlett-Romano, Jackie Stone and Pamela Young.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

Marketers of consumer electronics keep it simple by emphasizing product benefits and offering demos

Retailers and brands must work together for the shopper’s greater good.