Toy "R" Us

Client: Disney Consumer Products Global Toys, Burbank, Calif.
Introduction: August 2002
Number of displays: 700
Distribution: Toys "R" Us stores
Construction/Materials: Plastic, metal, chipboard, screenprinting
P-O-P company: Diam International, Woodside, N.Y.
Comments: Disney licensed its Disney Princess brand to a variety of toy manufacturers, including Hasbro, Mattel, Creative Design and Hauck, and created supporting P-O-P materials to create a destination area for the brand in Toys "R" Us stores.

Client: Fisher-Price, East Aurora, N.Y.
Size of Run: 750
Producer: Darko Inc., Twinsburg, Ohio
Division: Permanent, Toys and Accessories
Comments: This interactive display for Toys "R" Us demonstrates how the colt included with the toy set whinnies as members of the family come near. A sliding lever moves the girl close to the colt to trigger the response.

Client: Lego Systems Inc., Enfield, Conn.
Size of Run: 780
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Sales Promotion: National
Comments: This vacuum-formed countertop display served both as a display and a sweepstakes entry box for a contest exclusive to Toys "R" Us stores. The displays were featured on Lego "Harry Potter" endcaps for a 2-1/2 month period.