Toy "R" Us

Client: Toys "R" Us, Paramus, N.J.
Products Promoted: DVDs
Objective: To develop an innovative, durable fixture that "announces" Toys "R" Us is in the DVD business. The permanent display consolidates all DVDs into one destination designed to appeal to all ages with its large DVD logos and clear messaging.
Introduction: October 2000
Construction/Materials: Vacuum-formed base, header, logos and trays; metal tubing and wire infrastructure; screened styrene graphic panel held by plastic extruded channels

Client: VTech Industries LLC, Wheeling, Ill.
Distribution: Toys 'R' Us stores
Size of Run: 190
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Sports, Toys and Accessories: Toys

Client: Effem Foods Ltd./Toys "R" Us, Toronto
Products Promoted: M&M's chocolate candies and toys
Objective: To design a cross merchandiser for a mass merchant environment that could sell both interactive toys and candy.
Introduction: September 2000
Construction/Materials: Styrene, pegboard, melamine
P-O-P Company: Creative Displayworks Corp., Toronto

Product: Hand-held electronic games
Number of displays: 66
P-O-P company: Creative Displayworks, Concord, Ontario
Distribution: Toys "R" Us stores in Canada
Duration: Permanent
Construction: Tubular and perforated metal
Display set-up: Retail staff
Hasbro's floorstand for Canadian Toys "R" Us stores holds 300 electronic games and allows consumers to play with them in-store.

Client: Toys "R" Us, Paramus, N.J.
Product Promoted: Jewelry for children
Objective: To engineer a modular spinning rack that would work in an in-line gondola as a single, double or triple unit, depending on the store size and space limitations.
Introduction: July 1999
Number of Displays: 1,700
Construction/Materials: Plastic slatwall
P-O-P Company: Design Display Group, Carlstadt, N.J.