Toy "R" Us

Client: Disney Consumer Products/Mattel, Burbank, Calif.
Producer: White Plus, El Segundo, Calif.
Marketing Objective: To increase sales by winning prime selling space in a Toys 'R' Us feature shop and to increase awareness of the movie's release.

Retail chain: Toys 'R' Us Inc.
Marketer: Disney Consumer Products
P-O-P company: White Plus, El Segundo, Calif.
Purpose of display: The Pooh "Hundred Acre Woods" environment was created as a branded environment to increase sales of licensed products.

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.

Client: Toys "R" Us, Paramus, N.J.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Specialty Retailers/Others