Toy "R" Us

Retailer: Toys "R" Us
Location: Las Vegas

Client: Fisher-Price, East Aurora, NY
Product(s) Promoted: I Can Play Piano
Distribution: Toys "R" Us, Wal-Mart and Target
Number of Stores: 2,800
Production Run Quantity: 2,810
Introduction: July 2006
Intended Duration: Six months
Dimensions (H x W x D): 14" x 24" x 16"
Weight: 50 lbs.
Budget Category (U.S.): $451 - $500
Producer: Ovation In-Store, Maspeth, NY

---

Design of the Times 2007 Contest Declaration

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Dalmations Nintendogs Video Game
Distribution: Game Crazy, Toys 'R' Us, Fry's, Nintendo World Stores
Number of Stores: 1,400
Production Run Quantity: 1,400
Introduction: October 2006
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 56" x 29" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wetzel Brothers, Cudahy, WI

---

Design of the Times 2007 Contest Declaration

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: TJ Bearytale
Distribution: Wal-Mart, Toys "R" Us
Number of Stores: 6,100
Production Run Quantity: 6,100
Introduction: August 2006
Intended Duration: Six months
Dimensions (H x W x D): 24" x 24" x 24"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200
Producer: Design Phase Inc., Waukegan, IL

---

Design of the Times 2007 Contest Declaration