Toy "R" Us

Hasbro Games is beefing up in-store efforts with a new organizational structure and sturdy pallets that are Wal-Mart's darlings

Client: Mattel, El Segundo, CA
Introduction: February 2006
Product(s) Promoted: MatteI Matchbox Pop Up Playset Adventure Kit
Distribution: Toys "R" Us and Wal-Mart
Intended Length of Use: 2 years
Size of Run: 2,750
Dimensions (H x D x W): 17" x 22" x 24"
Weight: 10 lbs
Producer: Design Phase Inc., Waukegan, IL

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Design of the Times 2006 Contest Declaration

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Client: Universal Studios Home Entertaniment, Universal City, CA
Introduction: March 2006
Product(s) Promoted: DVDs
Distribution: National grocery chains, electronics specialty stores, Toys "R" Us, etc.
Intended Length of Use: 4 weeks
Size of Run: 10,000
Dimensions (H x D x W): 72" x 15.25" x 28.5"
Weight: 10 Ibs.
Producer: Cornerstone Display Group, San Fernando, CA

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Design of the Times 2006 Contest Declaration

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Client: Hasbro Inc., East Long Meadow, MA
Introduction: July 2005
Product(s) Promoted: Monopoly 70th Anniversary Edition
Distribution: Toys "R" Us
Intended Length of Use: 3 months
Size of Run: 475
Dimensions (H x D x W): 1' x 1' x 1'
Weight: 2 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

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Client: Nintendo of America, Redmond, WA
Introduction: May 2006
Product(s) Promoted: Nintendo DS Brain Age Video Game
Distribution: Toys "R" Us, Circuit City, specialty retailers
Intended Length of Use: 1 month
Size of Run: 1,400
Dimensions (H x D x W): 60.5" x 14" x 23.5"
Weight: 16 lbs.
Producer: Origin LLC, Burbank, CA

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Design of the Times 2006 Contest Declaration

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Client: Fisher-Price, East Aurora, NY
Introduction: February 2006
Product(s) Promoted: Infant and pre-school toys
Distribution: Toys "R" Us stores nationwide
Intended Length of Use: 6 weeks
Size of Run: 465
Dimensions (H x D x W): 8' x 18" x 24'
Producer: Eric Mower and Associates, Buffalo, NY

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Design of the Times 2006 Contest Declaration

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Client: Fisher-Price, East Aurora, NY
Introduction: August 2005
Product(s) Promoted: Learning Toys
Distribution: Kmart, Toys "R" Us Size of Run: 700
Dimensions (H x D x W): 13.5" x 12" x 22"
Weight: 32 Ibs.
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2006 Contest Declaration

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Client: DARKO, Twinsburg, OH
Introduction: September 2005
Product(s) Promoted: Personal/Portable DVD players
Distribution: 600 Toys "R" Us stores (4 displays per store)
Intended Length of Use: 24 to 36 months
Size of Run: 2,400 units
Dimensions (H x D x W): 69.5" x 18.5" x 22"
Weight: 55 Ibs.
Producer: DARKO Inc., Twinsburg, OH

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Fisher-Price, East Aurora, NY
Introduction: September 2005
Product(s) Promoted: Learning Toys
Distribution: Toys "R" Us
Intended Length of Use: 6 months to 1 year
Size of Run: 700
Dimensions (H x D x W): 16" x 14" x 14"
Weight: 38 lbs.
Producer: Ovation In-Store, Maspeth, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?