Target, Inc.

Patent: 6,129,218
Issued: Oct. 10, 2000
Inventors: Eric F. Henry, Rutherford, N.J.; Michael Senetra, Lake Grove, N.Y.
Assignee: Target Brands Inc., Minneapolis
A surface-mounted display device for serially stacked products, the display device including a first support member, a second support member and at least one divider member removably mounted between the two support members. The divider member has a web to which a pusher plate is movably attached. A guide arrangement is provided on the web for guiding the pusher plate.

Client: The Upper Deck Co., L.L.C., Carlsbad, Calif.
Product Promoted: Digital/Paper Trading Cards
Marketing Strategy: The client wanted to merchandise its PowerDeck products on a self-contained merchandising unit. The header and panel graphic were designed to attract attention. The display needed to show both pegged and boxed product and dispense literature that describes the product.
Introduction: September 1999
Number of Displays: 250
Distribution: Target, Wal-Mart and Super Kmart

There's no denying that the P-O-P industry is in a mode of mergers and acquisitions. What is not clear is what form consolidations will take and what the industry will look like when the shakeup is complete.

Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: AnyPoint Home Network products
Objective: Targeted for endcap use in CompUSA stores, the unit has blinking lights on its header and an oversized product lug-on to draw attention.
Introduction: June 1999
Number of Displays: 235
Construction/Materials: Metal infrastructure of shelves, fabricated and powder coated; styrene header; LED lights; acrylic brochure holder
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.