Target, Inc.

Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets.

An abstract from the Journal of Retailing, Volume 77, Issue 2

Client: Baptista's Bakery, Franklin, Wis.
Distribution: Bakery and deli departments of large merchants
Size of Run: 750
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semi-Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The display was primarily produced to gain distribution and enhance retail visibility for a new brand. Targeted store penetration goals were achieved and the display has met all objectives for durability and ease of assembly.

As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers.

An abstract from the Journal of Retailing, Volume 77, Issue 1