Target, Inc.

Mass merchant stores are the one-stop shopping destination for millions of Americans. Marketers share their tips for creating P-O-P that slices through the clutter and makes the cut with retailers.

Marketing program includes displays offering DC Comics magazines

Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.

Retailers have their own agendas when they consider P-O-P initiatives. Marketers who pay attention will increase compliance

Trans World Marketing
Comments: Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.