How Owala Brought Spring-Colored Tumblers to Target Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes. Kroger Activates NASCAR Program Walgreens Takes Care of Women Gatorade Unleashes Tiger Case Studies: Promotion Marketing Association Reggie Awards 2008 The Institute presents case studies of 21 award-winning campaigns from the Promotion Marketing Association's 2008 Reggie Awards. To Your Health! Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.
