Stater Bros. Markets

The SoCal grocery retailer will add programmatic audio and digital screens to 165 locations.

The funding will help Swish expand its retailer partnerships and scale its platform as a growth engine for both brands and retailers.

The marketing agency has reached the milestone by helping retailer partners such as Target, Ahold Delhaize, Giant Eagle and BJ’s Wholesale Club promote campaigns/initiatives at checkout.

Brands and agencies see an opportunity and are eager to work with (but not offend) the key regional players

Smaller, regional chains offer strong opportunities for sales growth.